WAZE The secret to Success: Listening to the Users
Yuval (Fej) Shmuelevitz, Senior Vice President at Waze: “Our marketing activities have been viral on social networks, in collaborations, and dozens of meetings a year with user representatives worldwide.” | Galit Shafir The year 2012 was the most significant for Waze, which was then already active for four years, with millions of users worldwide. After […]
The Human Resources Manager
Yiftah Yoffe, VP of Human Resources at Check Point Software Technologies, talks about the HR Director’s eternal conflict, about preserving employees in such intense competition for talent, and about the need to balance the company-director-employee triangle. Gila Hipsh (Photos: PR Check Point) | Directors | September 2019 Yiftah Yoffe Photo: Ofer Vaknin Personal example: “I […]
Smart Cities -The Future Management Model
Haim Bibas, the mayor of Modi’in and Chairman of the Federation of Local Authorities in Israel, looks ahead and determines: cities in the future will be run according to the Smart City Model. In the meantime, he works towards implementing professional management methods in all local authorities to reduce the pressure that is put on […]
Medtronic – A Local Merger from a Global Perspective
Yaron Itzhari, CEO of Medtronic Israel, the leading medical technologies company in Israel, recently completed a complex merger after the parent company had purchased Covidien. In an interview with “Executives” magazine, he tells about the challenges of the merger, the management of a local company as part of a global array, and the importance he […]
Intel – “Innovation is the Key to Winning a Competitive Market”
Says Ran Senderovitz, VP, General Manager – Mobile Products Marketing at Intel Corporation, who emphasizes that “good management is a combination of humanity, technological courage and the ability to lead your employees, colleagues, and management” | Galit Shafir September 2017 In 2010, “Texas Instruments” was in the middle of a strategy change process. The division […]
4 Mistakes to Avoid in Your Public Relations
Public relations offer many benefits for companies and executives. PR provides broad exposure, creates awareness for the brand, and builds credibility and authority that result in more sales and revenues. However, when done incorrectly, PR efforts can either fail to deliver the expected results or, in the worst case, cause actual damage to the brand. […]
Why the CEO Should Be at the Forefront of Your Company PR
Successful companies reflect the positive principles of their founders and their current leadership. Like the captain of the ship or the orchestra’s conductor, the CEO represents and exemplifies the spirit and purpose of the organization. Consequently, our philosophy at Leadership PR is to regard the CEO as the best person able to convey the company’s […]
Is Editorial Content Better than Advertorial Content?
Most businesses dream of being featured in a newspaper or magazine article, on a TV or radio show. Why? Besides the vast exposure, there is one main reason: Trust. Most people have learned to believe and trust the information they read or hear on the media, especially on top-tier newspapers and broadcasting networks. From a […]
Facebook Israel – More Visual, More Mobile, Much More Personal
“The world has been transformed from the digital to the mobile, and the mobile switched to video. Over the past year alone, 20% of video content uploaded to media platforms was live-streamed.” Facebook Israel executive Anat Elhanani VP of Marketing, and Ido Dotan VP of Local Market – in a forward-looking interview | Galit Shafir […]
The Golani Officer who Became the Most Successful Entrepreneur in Israel
Eyal Waldman, one of the leading and most successful high-tech entrepreneurs in Israel and the man who founded Galileo and Mellanox, speaks about his army service (“a school for leadership”), about selling Mellanox to Nvidia (“a great deal for all parties”), and estimates that the Israel high-tech industry will continue to remain in the lead […]
