Leadershippr-Einat Friedman-projects-magazine-2020

Marketing 2020

Marketing 2020 – December 2017

In June 2007 Steve Jobs, Apple CEO, presented the first iPhone. This was not just ‘another’ new product launched by a commercial company, but rather a turning point that changed our lives in so many areas. Within a decade customers changed – they are less loyal to brands, demand an immediate response to receive individually-tailored products, and use their cellphone for a large share of their purchases.

E-commerce currently has a turnover of over USD 2 trillion, and Israel is among the 15 leading countries in this area.

Commercial companies in all economic sectors have had to adapt to the new consumer and to change their marketing organization accordingly. The success of a marketing campaign depends on a combination of factors: cooperation between various databases, responding to customer needs, a personal message and providing added value.

We met with CEOs and marketing managers from different economic sectors who described how they are adapting to the new age and revealed a range of innovations which you can read about in the magazine: an artificial intelligence system that learns the customer’s needs and offers an individually-customized solution, smart systems for analyzing leads that did not culminate in a deal, connecting the IoT world to 4th generation cellular technology, using drones to make video clips, and much more.

To all the articles published in Marketing 2020

OUR PROJECTS

Medicine Doc.com

Despite a severe lack of resources, the Israeli medical system in Israel is considered the most advanced of its kind in the world, with the best doctors, technologies and groundbreaking discoveries that make Israel a true leader in the medical field.

Israel Technology & Innovation 2022

This year has proven beyond any doubt that Israel is a world leading country in the fields of technology, innovation and developments that are going to change the world as we know it. The Israeli high-tech industry thrives and flourishes despite a global economic crisis, and Israeli knowledge continues to inspire and advance humanity.

Women leaders 2021

2021 is the official year of a global pandemic- COVID19, a year that completely disrupted all plans and changed the rules of the game.

People of the year 2022

2022 was a year full of upheavals, crises and successes, ups and downs, failures alongside over whelming successes, and hundreds of ideas, products, projects and developments that changed our present and are going to shape the future.

Woman Leaders 2023

In the current reality in Israel 2023, even more than any year before, it is most important to bring to the forefront inspiring woman, who set an example of success against all odds. The women who fight daily to lead the Israeli economy and society, to manage, develop and nurture the leading women of tomorrow- in the economy, government services, media and sports.

Annual Executive Magazine 2021-2022

The corona pandemic has had a staggering effect on the entire world since January 2020. Following significant occurrences worldwide, which established a whole new reality

Forbes Magazine

Who isn’t familiar with the global Forbes magazine? This popular and successful magazine was founded in 1917 and since then has become a standard for the world economy. Forbes Israel was established in 2004, and is a local branch of Forbes Media.

El Al Atmosphere Magazine

'Atmosphere' magazine is currently one of the leading magazines in Israel, and the most known in-flight magazine among airline passengers traveling abroad. The magazine is distributed in El Al flights and addresses a wide variety of topics, among them: business, brands and lifestyle.

2050 Magazine

Throughout history humans have been curious about their future and invented various and different methods to predict that future. More than anything else the numerous methods attest to Man’s enormous need to feel a sense of control over their life

Managers as Leaders

In this magazine our goal was to show the extensive day-to-day activity taking place in Israel’s economy – in industry, high-tech, education and additional sectors. This activity combines business excellence, social undertakings and a personal example demonstrated by talented managers that make a difference in Israel’s economy.

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